Group

For many years now, the Group has ranked among the global market leaders in superior fashions – and been progressively extending this position.

Today the fashion group generates sales of 1.6 billion EUR with a workforce of more than 9,500. Flanking highly developed product competence and excellent logistics as cornerstones of this continuing success is a global marketing network powered by a comprehensive knowledge of markets and consumers in over 100 countries.

Further indicators of the Group’s strength are the high number (over 1,250) of HUGO BOSS Stores operating worldwide, and the more than 5,900 other partner POS venues. Consistent, innovative visual merchandising and efficiently implemented marketing measures serve to reinforce the image of both the Group and its brands.

The BOSS and HUGO brands cover all the major fashion segments for men and women. Additional product groups such as shoes and accessories, fragrances, eyewear, and watches complement the individual collections. This broadbased and wellstructured platform enables HUGO BOSS to offer each of its target groups the fitting outfit for every occasion.

Brands

The strengths initially generated by the substantial and sustained success of the BOSS brand – first introduced as a classical men’s businesswear line in the 1970s – have been extended to a range of other fashion segments.

Today the BOSS image is transported by four independent and distinctively positioned lines targeting various needs.

The menswear collections are focused in BOSS Black on elegant businesswear, with BOSS Orange providing up-to-date casualwear and the BOSS Green collection offering performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection.

At the same time, the womenswear segment has been expanding both systematically and successfully. The refined looks of BOSS Black and the hip, creative fashions of BOSS Orange are now available for women as well.

The HUGO brand, launched in 1993, adds unconventional accents and uniquely different styles. The line has included womenswear since the end of the 1990s.